Tantum Verde/

We're nothing without our mums!
The role of the mother in the family is priceless. She is a caregiver, supporter, teacher, cook, provider, administrator, she is a superwoman... So, how can dads go without mums when they fall ill? They can't, although they do their best! The only thing that remains is buying Tantum Verde - a medicine, which helps mums to recover quickly. Our new TV campaign is just about that. And dads in 10 European countries, in which campaign is being conducted, can experience that warm, true story.

AWARDS /
KTR (Polish Ad Competition):  Shortlist

CREATIVE TEAM /
Art director: Nina Peret
Copywriter: Piotr Zygmunt
Production: Halina Kotowska
House production: ED Commercials Polska
Director: Mikael Lipinski

Unlimited /

Orange launched unlimited tariff for its postpaid Clients. We have two stories about friends: two girls and two boys. Could you imagine what could be the topic of unlimited conversation...? Of course, for girls - boys, and for boys - girls. They have been talking, talking and talking all the time, the weather was changing, the environment as well, their clothes also but the topic was still the same. Mothers, fathers, girlfriends, boyfriends, princes, princesses, teachers, stars, wives, husbands, sons, daughters...

CREATIVE TEAM /
Creative director: Paweł Heinze
Copywriter: Piotr Zygmunt
Art director: Nina Peret
Production: Halina Kotowska
Director: Katka Michalak

You /

Orange would like to remind their Clients about Client Services that they offer. Help desk, personal adviser and infomation line were all included in our video.

CREATIVE TEAM /
Creative director: Paweł Heinze
Copywriter: Maciej Porębski
Art director: Nina Peret,
Małgorzata Nierodzińska
Production: Halina Kotowska
Director: Mitch (Michael Bombeeck)

Classic /

Zetfun is a prepaid Orange tariff. The brand wanted to promote two models of a mobile phone. We showed them as classical mobile phones, are suitable for everyone.

CREATIVE TEAM /
Creative director: Paweł Heinze
Copywriter: Piotr Zygmunt
Art director: Nina Peret
Production: Kamil Ruciński
Animation: "Televisor" Post-Production House

OWF /

Orange is a sponsor of Orange Warsaw Festival. This is the summer music festival in Warsaw. Starting as a small one-day festival it has become one of the most important music festivals in Poland. Presently, the festival lasts three days and has a very good line-up with the biggest Stars from around the world. To promote the festival one week before, we created the night event in the centre of Warsaw. We created the big equalizer witch was moving according to the beat of songs from our line-up. These short films promoted the festival on Polish television before daily programs.

CREATIVE TEAM /
Creative director: Paweł Heinze, Krzysztof Iwiński
Copywriter: Filip Szperl
Art director: Nina Peret,
Michael Hansen
Production: Halina Kotowska
Director: Florian Malak

Euro 2012 /

In 2012 UEFA Euro took place in Poland. This is the biggest football competition that is organised regularly. This is a competition between national teams. Football fans from all European countries meet at the some time in one place to support their teams. This time was extremely important, because Polish national football team was a part of this event. Orange was one of the main sponsors of Polish national football team and also it becames UEFA Euro 2012 Official Sponsor. The brand had a big campaign in European countries: Supporter of supporters. To add something more, especially for guests from abroad and Poles from other cities, they asked us to prepare something unusual. We used the biggest building close to Euro Fans zone and printed huge greetings with scarves from different countries as the sign of equality during the competition. The day before the launch, we featured the mapping. We arranged a small event, as well. This video is the part of documentation from performance.

CREATIVE TEAM /
Creative director: Paweł Heinze
Copywriter: Piotr Zygmunt
Art director: Nina Peret
Director: Tomas Leach