#ryjkuzniara /

This campaign is about to show in direct and blunt way how on-line hate speech leaves enduring footprint. We have engaged polish journalist Jarosław Kuźniar who struggles hate speech in his everyday work life.

AWARDS /
KTR (Polish Ad Competition):  Silver, Bronze, Shortlist
EFFIE (Polish Ad Competition) Gold x2
ADMAN (Polish Ad Competition): Shortlist

CREATIVE TEAM /
Creative director: Zuza Duchniewska,
Maciej Waligóra,
Maciej Twardowski,
Tytus Klepacz
Art director: Nina Peret,
Dawid Bogucki
Copywriter: Piotr Zygmunt

Caregivers /

PZU caregiver helps the accidents' injured ones. He is not only paper work advisor but also provides mental health support. In our movies we present story of 3 caregivers and their caretakers. 100% true.

AWARDS /
KTR (Polish Ad Competition):  Shortlist

CREATIVE TEAM /
Creative director: Zuza Duchniewska,
Maciej Waligóra,
Maciej Twardowski,
Tytus Klepacz
Art director: Nina Peret,
Dawid Bogucki
Copywriter: Piotr Zygmunt

Lions collection/

Cannes. It is where all the key figures in advertising and related fields come together in one place. The best ads from around the world are awarded. It is also the right place to use every opportunity to immerse oneself in the realm of advertising art and get inspired by the best ideas from all the corners of the earth. Making new connections between delegates is part of the festival as well.
R U a lion collector? It's my self-promo project. It's a good excuse to start a small talk with someone, have a chat and give them one of the lion badges instead of a business card.
They are not made of metal, but have a potential. Would you like to get one?

15 - 22 June 2014
Cannes Liones International Festival of Creativity.


AWARDS /
KTR (Polish Ad Competition):  Shortlist

CREATIVE TEAM /
Art director: Nina Peret
Illustrator: Nina Peret
Copywriter: Piotr Zygmunt,
Radek Dudzic

Empathy Calendar /

Everyone has to measure time but prisoners of conscience count time in a different way... they are waiting for freedom... month by month, week by week, day by day, hour by hour and minute by minute. We came up with the following idea: Perception of the time of imprisnment has been brought into the world of the free. We, therefore, gave people the possibility of feeling as a prisoner. We created tree types of calendars: the wall calendar 100 meters long, calendars, which were pieces of walls and a Facebook wall calendar. People in Poland have been counting their "imprisonment time" on the "personal versions" of calendars which they had chosen or got from us. We are proud of it, because the idea gained a great appreciation in other Amnesty International offices abroad. They adapted this idea.

AWARDS /
D&AD 2013: In book
Golden Drum 2012: Silver Drum
KTR (Polish Ad Competition): Bronze
GPC (Leo Burnett's internal competition): 7+

CREATIVE TEAM /
Creative director: Paweł Heinze
Copywriter: Piotr Zygmunt,
Kamil Kowalczyk
Art director: Nina Peret,
Sebastian Bulski,
Agata Bańkowska
Mural Artist: Artur Wabik
Developer: Paweł Kuliński,
Daniel Kiska
Video Artist: Katka Michalak
Music: Bartosz Dziedzic

HRF /

The Human Rights Friendly is an Amnesty International's project. The purpose was simple: Let's bring together all the places in Poland which support the human rights. These places have a strong goal to promote the human right theme and encourage people to respec this rights. There is the need to make people awake of our equal rights. Amnesty International collaborates with clubs, theaters, bookstores, cafeterias, etc.

CREATIVE TEAM /
Creative director: Paweł Heinze
Art director and designer: Nina Peret
Copywriter: Piotr Zygmunt,
Radosław Dudzic

LeoBook /

Therefore, the office calendar is still one of the useful things in our profession. We were briefed to provide something inspiring for our employees in 2013! So we started with a simple theory: creativity, storytelling and imagination are associated with our work. We decided to combine them. Many of us have dreamt of writing books and of course, publish them. So the idea was simple: Writing while working. "2013. This is my year" is an office calendar which whole is designed as a book. Each recipient has been given a copy with his own name and a personal photo. We also included imprint, appendix, colophon, and even a book review. The book was divided into monthly chapters, which gave the author an opportunity to fill them with content. We gave calendars to our workmates, for whom telling stories is a job... and to all those for whom writing might be fun - clients, collaborators, and friends...

The book review: "2013. This is my year" is a literary calendar, which gives the author an opportunity to muse about his or her own work and professional life. The form of this fictionalized documentary is reminiscent of the most remarkable pieces from the genre, to name a few: Notes on a matchbox by Umberto Eco, Diary by Witold Gombrowicz or Travels with Herodotus by Ryszard Kapuściński. It is a humorous chronicle of the year 2013 full of quips and puns for everyone. The laughs, the cries, the odds, the breakdowns, the wickedness, the sketches of dissidence, the rants and raves of a creative mind... All that makes this calendar a genuine piece of modern literature we all have familiar feelings for.

Publisher's note: Many of us at some point in our lives dreamt of becoming a writer and anyone who has been writing dreamt of publishing their own book. This calendar combines a unique possibility to write and publish your work instantly. Now anyone can take a second look at their own piece of work, make creative use of each professional moment, wake the storyteller in themselves and most of all write their own book about their own year 2013.

"We spend half a life working.
It might be a good story. Isn't it?"

CREATIVE TEAM /
Creative director: Paweł Heinze
Art director: Nina Peret,
Robert Chudzik
Illustrator: Nina Peret
Copywriter: Piotr Zygmunt
Photographer: Emil Biliński

Pencils /

The black pencil is a symbol of the agency. The calendar which was created consists of twelve pencils. Each of them represents a particular month. To mark off days you have to sharpen the pencil. All pencils were placed in a metal pencil-box. They were sent to our clients, co-workers and friends as a New Year's gift. Also, they received unique codes which directed them to a special website, on which they could write down their ideas and share them on-line.

AWARDS /
Golden Drum: Shortlist
KTR (Polish Ad Competition): Shortlist
GPC (Leo Burnett's internal competition): 7+

CREATIVE TEAM /
Creative director: Paweł Heinze, Krzysztof Iwiński
Copywriter: Kamil Kowalczyk, Małgorzata Parczewska
Art director: Robert Chudzik,
Nina Peret, Agata Polińska
Photographer: Łukasz Murgrabia

Przestwory /

MarchEwka, BanAntek i Jabłcio-Kłapcio. Vegetable and fruit figures encourage to drink Happy Meal juices. Cute visuals by Maciej Szymanowicz.

CREATIVE TEAM /
Creative director: Zuza Duchniewska,
Maciek Waligóra,
Maciej Twardowski,
Tytus Klepacz
Art director: Nina Peret,
Dorota Grubek
Illustration: Maciej Szymanowicz
Copywriter: Piotr Zygmunt

Glass /

The application developed for McDonald's aims to promote the sets where famous colorful glasses are present.

CREATIVE TEAM /
Creative director: Zuza Duchniewska,
Maciek Waligóra,
Maciej Twardowski,
Tytus Klepacz
Art director: Nina Peret,
Daniel Marciniak
Copywriter: Piotr Zygmunt

U-code /

Heineken Opener Festival is one of the biggests music festival in Central Europe. Heineken wanted to introduce its new brand message: Open Your World. So we started with a simple question: Why do people go to festivals? For the music, obviously. But also to meet new people. In that period QR-code was a fresh, modern solution in Poland. So, we decided to use it and give people simple fun. We created U-codes, special QR codes with personal information. It was possible to scan someone else's code, thanks to that they had a perfect icebreaker. It turned out that scanning a U-code is a great excuse to approach someone new. People enjoyed the U-code idea! Campaign gained a lot of buzz on the internet and was picked up by influential bloggers.

AWARDS /
Cannes Lions 2012: Shortlist
One Show Entertainment 2012:
Merit Award
Golden Drum 2012: Shortlist
KTR (Polish Ad Competition): Bronze, Shortlist
GPC (Leo Burnett's internal competition): 7+

Blogs
Ads of the world, January 2012:
Gold
Best ads on TV, January 2012:
Best outdoor
Creativity online: featured

CREATIVE TEAM /
Creative director: Paweł Heinze, Krzysztof Iwiński
Copywriter: Anna Gadecka,
Kamil Kowalczyk
Art director: Robert Chudzik,
Nina Peret, Yigit Unan
Photographer: Łukasz Murgrabia
Developer: Paweł Żołyński

Fans' Line-up /

Heineken Open'er Festival has always had the best line-up of top music stars and the best audience in the world, as well. So, Heineken wanted to make its fans feel appreciated and unique. This year the brand treated them as Real Stars of The Festival. We created the platform which was integrated with an interactive outdoor throughout Poland.

AWARDS /
Media Trendy 2013: honorable mention

CREATIVE TEAM /
Creative director: Paweł Heinze
Copywriter: Anna Gadecka,
Piotr Zygmunt
Art director: Yigit Unan, Nina Peret
Video production: Orka Film

Faces /

In 2011 Heineken Open'er Festival joined Star World Tour which is a group of the biggest festivals sponsored by Heineken all over the world. To celebrate it, we created a series of illustrations which decorated the World Stage at Opener. We designed a simple and youthful set of illustrations. Dancing, singing and full of joy characters made up a vivid mosaic of festival crowd presented from the perspective of a festival goers. But most of all, we wanted to focus on the international character of the event and of the brand itself bearing in mind Heineken's claim: Open your world.

AWARDS /
KTR (Polish Ad Competition): Shortlist

CREATIVE TEAM /
Creative director: Paweł Heinze, Krzysztof Iwiński
Art director: Nina Peret
Illustrator: Nina Peret
Copywriter: Kamil Kowalczyk

Neosapiens /

I made this project at the Academy of Fine Arts in Wroclaw, as final work to get my master deegre in graphic design. It was 2007, so Internet, social media and mobile services were becaming popular but weren't so obvious as today. In Poland "this part of human life" was still brand new. I was interested in this field: Do those changes have an influence on human behaviors and way of thinking? Firstly, I had built my own strong point of view on books, articles and personal observations. Later, I had come up with idea of a new type of human beings - Neosapiens, which is natural continuation of us. Neosapiens is into the new media's world. I wrote the essay about Neosapiens, which I illustrated and divided into three chapters: Past. Present. Future. Of course, I treated this theme as the excuse to explore (in artistic way) this newest part of life and create the fictional world of characters. I also made a set of t-shirts and posters. I presented the whole project at exhibition.

I like poem /

The calendar which was created consists of unexpected places and people who took books there. We chose forgotten places: offices of watchmaker, tailor, baker, hairdresser, locksmith, dentist, the tattoo studio, the funeral home and the hotel.

CREATIVE TEAM /
Creative director: Artur Burszta
Art director: Nina Peret
Photographers: Łukasz Gawroński,
Maciej Kulczyński, Rafał Placek

Port Wroclaw'8 /

This is the first (out of three) visual identity, which I prepared for Port Wroclaw poem festival. This festival is organized in Wroclaw in collaboration with Biuro Literackie publishing house and Town Hall of Wroclaw. At the beginning, I brought the main idea and the key visual, but later I prepared all BTL materials, as well.

CREATIVE TEAM /
Creative director: Artur Burszta
Copywriter: Anna Krzywania
Art director and illustrator:
Nina Peret

Port Wroclaw'9 /

Next visual identity, which I prepared for Port Wroclaw poem festival. Festival is organized in Wroclaw in collaboration with Biuro Literackie publishing house and Town Hall of Wroclaw. This time the main slogan was: Reading until death.

CREATIVE TEAM /
Creative director: Artur Burszta
Copywriter: Monika Bolach,
Łukasz Plata, Magdalena Bańska
Art director and illustrator:
Nina Peret