Heineken, Heineken Opener Festival 2011
In 2011 Heineken Open'er Festival joined Star World Tour which is a group of the biggest festivals sponsored by Heineken all over the world. To celebrate it, we created a series of illustrations which decorated the World Stage at Opener. We designed a simple and youthful set of illustrations. Dancing, singing and full of joy characters made up a vivid mosaic of festival crowd presented from the perspective of a festival goers. But most of all, we wanted to focus on the international character of the event and of the brand itself bearing in mind Heineken's claim: Open your world.
KTR (Polish Ad Competition): Shortlist
CREATIVE TEAM /
Creative director: Paweł Heinze, Krzysztof Iwiński
Art director: Nina Peret
Illustrator: Nina Peret
Copywriter: Kamil Kowalczyk