Everyone has to measure time but prisoners of conscience count time in a different way... they are waiting for freedom... month by month, week by week, day by day, hour by hour and minute by minute. We came up with the following idea: Perception of the time of imprisnment has been brought into the world of the free. We, therefore, gave people the possibility of feeling as a prisoner. We created tree types of calendars: the wall calendar 100 meters long, calendars, which were pieces of walls and a Facebook wall calendar. People in Poland have been counting their "imprisonment time" on the "personal versions" of calendars which they had chosen or got from us. We are proud of it, because the idea gained a great appreciation in other Amnesty International offices abroad. They adapted this idea.
AWARDS /
D&AD 2013: In book
Golden Drum 2012: Silver Drum
KTR (Polish Ad Competition): Bronze
GPC (Leo Burnett's internal competition): 7+
CREATIVE TEAM /
Creative director: Paweł Heinze
Copywriter: Piotr Zygmunt,
Kamil Kowalczyk
Art director: Nina Peret,
Sebastian Bulski,
Agata Bańkowska
Mural Artist: Artur Wabik
Developer: Paweł Kuliński,
Daniel Kiska
Video Artist: Katka Michalak
Music: Bartosz Dziedzic